Welcome to the Hive, Durate.
Michael, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Durate is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US physician group mapped, the 4,500 that look like Brown Emergency Medicine, and three campaigns we'd run for Durate in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Durate.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Durate: a public registry of buyers, a scheduling decision forced by coverage gaps, and a two-person team that needs pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 2,700 to 4,500 more of your best customers?
You already have the dream ones: the physician groups that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 2,700 to 4,500 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- Brown Emergency Medicine75%+ decrease in physician complaints, 100% of time-off requests honored
Every cell is a physician group.
Every physician group with 10 or more physicians sits in the CMS NPPES group NPI registry and state medical licensing boards, with practice size, specialty, and location. We build the list from that, enrich the buyers, and time the sends to the fiscal-year scheduling cycle.
You're the first supplier that comes to mind.
We'll actively monitor all 18,000 US physician group practices and reach out when the right signal shows up, so Durate is the first name a medical director thinks of when physician scheduling comes up.
- New medical director or CMO hireHospital press releases and LinkedIn. Year-one leaders reset the scheduling stack.
- Locum tenens spend spikeStaffing agency press and state cost reports. Signals chronic coverage gaps.
- EHR or practice management migrationState HIE filings and vendor press releases. Scheduling integrations get revisited during cutover.
- Physician turnover reportedState medical board filings show departures. Fewer bodies means harder manual scheduling.
- Joint Commission or CMS survey scheduledPublic survey calendars. Coverage and compliance gaps get flagged before the visit.
- Group merger or acquisitionState ownership change filings and press. Combined groups need one scheduling system, not three.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from CMS NPPES group NPI registry, state medical licensing boards, and hospital press releases. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Michael, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.